Media Impact

In the past year I must have seen dozens of magazines vanish off the shelves. Major publishing houses have experienced a record drop in sales figures and have been forced to shut down. Is print media on it's way out? Will it join the ranks of CD's, cassette tapes and records? Applied research and random sampling will help etch the way to better understanding this phenomenon. Random sampling would provide statistics and insight into the usage and consumption of print media per household. Furthermore, applied research would gauge the sales of magazines as well as new and existing publications. I predict that I would indeed find a rapid decline in print media as well as a shift in medium usage. However, as the market rebounds I would hope to find print media regain momentum and recover it's appeal through new marketing. Understanding the decline of print media is in correlation with the decline of the market, print media will remain a fixture amongst rivaling mediums.