Magazines

TYPO(graphy)

Concept: Expresses evolutionary elements in Type and Design; A magazine for Typophiles. A fun look at how type interacts with content to communicate a specific message; in context of entertainment, advertising, literature, magazine, photography, newspaper and art. It's different in that it covers all tenses and applications of type; the contents of the magazine would be very eclectic.

Readers: Ages 20-40, males and females, any ethnicity and any income range. Similar interests would be graphic design, crafts, art, adverting, academia, journalism and design.

Competition: Baseline, Juxtapoz and Tripwire magazine.

Five Advertisers: local venues such as galleries, music halls, craft fairs, independent boutiques, design firms and art supply shops. As well as Independent publishers maybe IFC and indiewire.

Five Articles: "the Printing Press" " Type in the Digital Age" "Type and Advertising" "Helvetica" "Type is Ubiquitous"

Cover: Minimal. The cover will have the first issue in a manila folder partially out, with only the heading of the magazine showing. Color highlights on the header and manila closure.